Picture this: a Minnesota business owner launched their website back in 2017. It looked sharp at the time, had all the right features, and brought in customers without much effort.
But here’s what happened next. Years passed, no updates were made, and competitors with modern sites started pulling ahead. Traffic dropped. Potential customers visited the site and assumed the business wasn’t even active anymore.
That’s when a website redesign in Minnesota becomes necessary because an outdated site hurts your credibility and loses leads every single day.
So what should a professional redesign actually include? Mobile-friendly layouts, faster load speeds, updated visuals, and a fresh SEO strategy. Experts like Matter Solutions help Minnesota businesses transform outdated sites into tools that generate real leads without the pushy sales vibe.
If you’re interested in understanding when redesigns make sense for your business, this is the right time to dig in. Our article shows you the clear signs, the full process, and the real benefits of refreshing your online presence. So let’s get into the details.
Why Minnesota Businesses Consider a Website Redesign
A website redesign in Minnesota happens when your current site no longer serves your business goals or keeps up with customer expectations.
Here are the biggest reasons businesses decide it’s time for a refresh.
Your Site Feels Outdated
Visitors judge your business within seconds based on how modern your website looks and feels. Here’s the thing. If your site still has that 2017 vibe, visitors notice immediately.
What gives off that outdated feel? Think small text, cluttered sidebars, generic stock photos, and those old carousel sliders at the top of the page. Back in 2017, websites packed everything into the homepage. Now in 2026, clean layouts with plenty of white space and bold typography dominate the web.
The harsh reality is that design trends change fast. A site from 2018 looks noticeably different from current standards, and that gap becomes obvious to anyone browsing online. Old layouts make people question whether your business is still active or keeping up to date with the market.
See also: E-Commerce Is The Ultimate Solution For Businesses
Mobile Friendly Performance Is Poor
Over 64% of web traffic now comes from phones and tablets instead of desktop computers. Google prioritizes mobile-friendly sites in search results, so poor mobile performance directly hurts your rankings and visibility.
The thing about mobile optimization is that it doesn’t require a massive budget. But ignoring it? That costs you customers, daily. People leave immediately if they can’t navigate easily or buttons don’t work on their phones.
You’re Not Getting Leads
Your contact forms might be hidden, broken, or too complicated for visitors to complete quickly. When someone has to fill out 10 fields just to ask a question, they give up and move on.
Unclear calls to action create another problem. People land on your site and don’t know what step to take next. Should they call? Email? Fill out a form? The confusion alone sends them elsewhere.
And then there’s speed. Slow load times cause potential customers to leave before they even see your services or products. Every extra second of loading time means more visitors bouncing to a competitor’s page instead.
Signs It’s Time for a New Website
How do you know if your website is hurting your business instead of helping it? Your bounce rate keeps climbing (and yes, we’ve all watched that painful graph trend upward). That means visitors land on your site and leave without clicking on other pages or exploring what you offer. If you want to see where you stand, you can check your bounce rate here.
Another sign shows up when you look at the competition. Competitors’ websites look more professional and trustworthy compared to yours when customers research their options. You can see the difference yourself when you compare side by side. Their sites load faster, look cleaner, and guide visitors toward taking action.
And here’s an honest moment. You’re embarrassed to share your website link in emails or on social media with potential clients. If you hesitate before sending someone to your site, that’s a clear sign something needs to change. Your website should be an asset you’re proud to show off, not something you hope people overlook.
What Does a Website Redesign in Minnesota Include?
A website redesign includes visual updates, technical improvements, security upgrades, content strategy, and SEO optimization. To understand how these pieces work together, you need to look at each part separately.
Let’s break down what actually goes into a redesign.
Visual Updates and Modern Design
Fresh color schemes, typography, and layouts that match current design standards and your brand identity come first. For example, bold navy blues paired with clean whites create a professional look for financial services, while earth tones work better for outdoor businesses in Minnesota.
Beyond colors, high-quality images and graphics that represent your Minnesota business help connect with local customers on a personal level. Generic stock photos don’t cut it anymore because people can spot them instantly, and they make every site look the same.
The design also needs intuitive navigation that helps visitors find information without confusion or excessive clicking around. When someone lands on your site, they should know exactly where to go next within seconds.
Technical Improvements Behind the Scenes
Faster loading speeds through optimized code, compressed images, and better hosting configurations improve performance across all devices. You might be wondering why load speed is so important. Well, Google tracks this closely, and so do your impatient visitors.
On top of speed, security updates are essential (data breaches hit small businesses hardest). This includes SSL certificates and protection against malware or hacking attempts on your site. A secure site builds trust and protects both your business data and customer information.
There’s also the code structure to consider. Clean code makes future updates easier and helps search engines crawl your pages properly. When the code behind your site follows current web standards, everything from WordPress updates to adding new features becomes simpler down the road.
Content Strategy and SEO Integration
Keyword research targets terms that Minnesota customers actually search for when looking for your services. Through our practical work with clients, keyword research makes or breaks a redesign’s success. You can have the prettiest site in the world, but if nobody finds it, what’s the point?
Along with keywords, page titles, meta descriptions, and header tags get optimized to improve rankings in Google search results. These elements tell search engines what each page is about and convince people to click your link instead of a competitor’s.
Finally, fresh written content speaks directly to your target audience and answers their common questions. This includes blog posts, service pages, and homepage copy that actually sounds like a human wrote it instead of a robot.
How Website Redesigns Support Business Growth
A new website doesn’t just look better. It works harder to bring in leads and revenue for your Minnesota business. Now this is where it gets interesting. A redesign does way more than just make things look pretty.
Start with user experience. Better navigation and layout keep visitors on your site longer, which increases the chances they’ll contact you or request a quote. When people can find what they need quickly, they’re more likely to take action instead of clicking away.
Then there’s the SEO benefit. Improved rankings from technical updates and fresh content bring more organic traffic from search engines daily. This means more potential customers discovering your business without you paying for ads. The right keywords, faster load speeds, and mobile-friendly design all work together to boost your visibility over time.
And don’t overlook the trust factor. A professional appearance builds confidence quickly so potential customers feel good about choosing your business over competitors. People judge credibility based on how a website looks and functions. A polished, modern site signals that you’re a legitimate, up-to-date business worth their time and money.
Working with Teams That Build Websites Locally
Should you hire a local team or consider working with a web developer from other regions? Here’s something worth thinking about. Companies from overseas often bring fresh perspectives and unique design approaches that Minnesota agencies might not offer.
Cost plays a big role, too. Overseas teams that build websites typically charge less for the same quality work, which helps smaller businesses stretch their marketing budget further. You get professional web development and WordPress services without the premium price tag.
Communication has gotten easier over the years. Video calls, project management tools, and messaging apps make collaboration smooth regardless of where your team is located. The key is finding developers who communicate clearly, provide support when you need it, and keep clients updated throughout the project.
Plus, many overseas companies specialize in specific services like WordPress installation or custom development work. This focus means you’re working with a team that builds quality sites all day, every day, rather than generalists who handle multiple services.
Planning Your Redesign: What to Expect
Now that you know why and when to redesign, let’s walk through what the actual process looks like. Look, nobody likes waiting around. But most projects need 4-8 weeks to get done right (we’ve seen that timeline stretch when feedback gets delayed).
- Discovery phase: Your team discusses business goals, target audience, must-have features, and design preferences together. Think of this as the planning session where you share what’s working and what needs to change on your current site.
- Design mockups: You get a visual preview before any coding starts. You’ll see layouts, color schemes, and how content will be organized across different pages. Don’t like something? Now’s the time to speak up before developers start building.
- Development and testing: The team codes your site, integrates WordPress if needed, and tests everything across multiple devices. This part takes the most time, especially if you want custom features or unique functionality built from scratch.
- Launch: Final checks happen, your domain gets connected, and you receive training on updating content yourself. Adding blog posts, editing pages, and tracking performance becomes simple once you know where everything lives.
Pro tip: Lock in your content and images before the project starts. Projects that drag on usually stall because clients keep changing their minds about copy or visuals halfway through development. At some point, you’ll need to commit to a timeline and focus on delivering quick feedback to keep things moving.
Free Consultation: Start Your Website Refresh
Your website should work as hard as you do to bring in customers and grow your business. If your current site isn’t delivering results, a redesign might be exactly what you need to turn things around.
Getting started is simple. Many teams offer a free consultation to review your site, discuss your business goals, and create a plan that fits your budget. You’ll get honest feedback about what’s working, what’s not, and what changes could make the biggest impact on your revenue and leads.
Ready to see what a new website could do for your Minnesota business? Reach out to Matter Solutions for expert assistance in building a site that actually converts visitors into customers. The right web partner will focus on your growth, not just flashy design features that don’t move the needle.
